Lindevo

Social Marketing

Strategic social media management to build your brand presence and engage your audience across major platforms.

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Why it matters

In hospitality, social media isn't just brand awareness — it's where guests discover properties, check credibility before booking, and share experiences that sway future travellers.

A dormant Instagram and no Facebook reviews make you invisible to a large part of the market. Lindevo builds and maintains an active, on-brand presence that works as a continuous booking engine.

We create original content for the platforms your guests use: Instagram for visual inspiration, Facebook for community and reviews, TikTok for destination discovery.

Every post, story, and reel sits in a monthly calendar aligned with your promotions, seasonal offers, and local events. We handle the creative — photography direction, design, copywriting — and the community management: comments, reviews, and follower engagement.

Paid social amplifies what organic builds.

We run targeted campaigns to reach travellers planning trips to your destination, retarget visitors who didn't book, and promote offers to lookalike audiences. Every campaign is tracked to booking conversions — not just reach or likes.

Features & Capabilities

Facebook & Instagram content creation
Social media strategy and calendar planning
Visual content design and copywriting
Community management and engagement
Paid social advertising campaigns
Performance analytics and reporting

Who This Is For

  • Hotels and resorts that need a consistent, professional social media presence but lack in-house resources
  • Vacation rental operators wanting to build a recognisable brand beyond OTA profile pages
  • Hospitality businesses launching new offerings or seasonal packages
  • Properties in competitive destinations where social proof influences booking decisions
  • Businesses seeing low engagement on existing social accounts they manage themselves

How It Works

  1. 01

    Brand & Audience Audit

    We review your existing social presence, competitor benchmarks, and target guest demographics. We define the visual style, tone of voice, and content pillars that will guide all content creation.

  2. 02

    Content Calendar Planning

    Each month begins with a calendar that maps content to your promotions, seasonal moments, and platform best practices. You approve the plan before a single post goes live.

  3. 03

    Content Creation

    We produce the posts, stories, reels, and graphics for the month — writing all copy and designing all visuals. For properties without professional photography, we provide direction for staff or arrange a shoot.

  4. 04

    Publishing & Community Management

    We schedule and publish content at optimal times, then manage engagement daily: responding to comments and messages, flagging reviews for your response, and monitoring brand mentions.

  5. 05

    Paid Campaigns

    We design, launch, and manage targeted ad campaigns on Facebook and Instagram to reach new audiences, retarget site visitors, and promote specific offers. Every euro of ad spend is tracked.

  6. 06

    Monthly Performance Review

    We report on follower growth, engagement rates, reach, and — most importantly — click-throughs to your booking page. We adjust the strategy based on what performed best.

What You Can Expect

Consistent, professional social presence that builds trust with prospective guests
Increased organic reach through content that performs well on platform algorithms
More guest reviews and user-generated content that reduces the burden on your own content production
Bookings attributed to social channels through tracked links and retargeting campaigns
A growing audience of past guests who become repeat visitors and advocates

How We Work Together

Social marketing is a monthly retainer service. Packages are scoped based on the number of platforms, posting frequency, and whether paid advertising management is included. Minimum engagement is 3 months to see meaningful results.

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Ready to modernize your booking experience?

Whether you need a complete booking platform, channel integrations, or a custom digital solution, our team is ready to help. Let's discuss your project and find the best path forward.

  • Free initial consultation
  • Airbnb & Booking.com integration
  • Transparent, fixed-price quotes
  • Ongoing support & maintenance
Book a free call

Free, no obligation — we'll review your current setup and show you what's possible.

info@lindevo.com

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