Social Marketing
Strategic social media management to build your brand presence and engage your audience across major platforms.
In hospitality, social media isn't just about brand awareness — it's where guests discover properties, check credibility before booking, and share experiences that influence future travellers. A hotel with a dormant Instagram account and no Facebook reviews is invisible to a large segment of its potential market. Lindevo's social marketing service builds and maintains an active, on-brand presence that works as a continuous booking engine.
We create original content designed for the platforms your guests actually use: Instagram for visual inspiration, Facebook for community building and reviews, and increasingly TikTok for destination-driven discovery. Every post, story, and reel is planned within a monthly content calendar that aligns with your promotions, seasonal offers, and local events. We handle the creative work — photography direction, graphic design, copywriting — and the community management: responding to comments, handling reviews, and engaging with followers.
Paid social advertising amplifies what organic content builds. We run targeted campaigns to reach travellers planning trips to your destination, retarget website visitors who didn't book, and promote special offers to lookalike audiences. Every campaign is tracked to booking conversions, not just reach or likes.
Features & Capabilities
Who This Is For
How It Works
Brand & Audience Audit
We review your existing social presence, competitor benchmarks, and target guest demographics. We define the visual style, tone of voice, and content pillars that will guide all content creation.
Content Calendar Planning
Each month begins with a calendar that maps content to your promotions, seasonal moments, and platform best practices. You approve the plan before a single post goes live.
Content Creation
We produce the posts, stories, reels, and graphics for the month — writing all copy and designing all visuals. For properties without professional photography, we provide direction for staff or arrange a shoot.
Publishing & Community Management
We schedule and publish content at optimal times, then manage engagement daily: responding to comments and messages, flagging reviews for your response, and monitoring brand mentions.
Paid Campaigns
We design, launch, and manage targeted ad campaigns on Facebook and Instagram to reach new audiences, retarget site visitors, and promote specific offers. Every euro of ad spend is tracked.
Monthly Performance Review
We report on follower growth, engagement rates, reach, and — most importantly — click-throughs to your booking page. We adjust the strategy based on what performed best.
What You Can Expect
How We Work Together
Social marketing is a monthly retainer service. Packages are scoped based on the number of platforms, posting frequency, and whether paid advertising management is included. Minimum engagement is 3 months to see meaningful results.
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Learn MoreReady to modernize your booking experience?
Whether you need a complete booking platform, channel integrations, or a custom digital solution, our team is ready to help. Let's discuss your project and find the best path forward.
- Free initial consultation
- Airbnb & Booking.com integration
- Transparent, fixed-price quotes
- Ongoing support & maintenance
Send us a message
We typically respond within 24 hours